Amlin To Sponsor Challenge Cup
The organisers of the European Rugby Cup have at last found a new title sponsor for its second-tier Challenge Cup tournament in the form of specialist insurance firm Amlin.
Amlin has entered into an initial three-year partnership with ERC to support the growth and development of elite European club rugby across Europe.
Under this deal, Amlin becomes a premium partner to the top-tier Heineken Cup and the new title partner of the European Challenge Cup.
Amlin’s wide ranging partnership with ERC, covering both flagship tournaments will further enhance the profile of the competitions and will coincide with the launch of the new Amlin Challenge Cup format.
The Challenge Cup has been without a title sponsor since the demise of the ERC’s contract with Parker Pen which expired three years ago.
