Analytics, Data & Research: Who’s Doing It Best?

The Best Use of Analytics, Data or Research Award has been created for 2018 in order to reflect the new and effective ways data is improving marketing strategy, business decisions and overall performance.

Alex Coulson, executive director of Sport Industry Group, organisers of the BT Sport Industry Awards, added: “This award looks to celebrate the outcome of a specific project’s excellent use of analytics, data or research. Using detailed and accurate insight is integral to making the best business decisions and also as a foundation for creative executions. Our Judging Panel look forward to recognising some of the very best examples.”

Entrants could include, but are not limited to, a rights holder’s use of analytics, data or research to directly target and/or increase revenue from consumers; an agency and/or brand’s use of analytics, data or research to inform a sponsorship or marketing strategy; a media platform’s use of analytics, data or research to enhance the experience of their audience; and more.

Open for entries until 5pm on 30th November 2017, other new categories include Digital Community of the Year; Diversity and Inclusion Award; Film Content of the Year; Performance Technology of the Year; and Sustainability Initiative of the Year.

Returning categories will celebrate the very best from the industry, across agencies, brands, campaigns, community, entertainment experiences, events, governing bodies, influencers, PR, social media and sponsorship. 

If you have any questions regarding an entry, a member of the Sport Industry Group team would be happy to assist you on +44(0)20 7240 7700.

The BT Sport Industry Awards Judging Process is one of the most transparent and stringent procedures of its kind with over 60 hours of intensive judging.

Conducted in two stages and all overseen by EY, the process begins with the entries being reviewed and judged by the Official Steering Committee, featuring figureheads and industry heavyweights, to produce the Official Shortlist.

The BT Sport Industry Awards Judging Panel will then decide the final winner of each category announced at the BT Sport Industry Awards 2018 – the largest commercial sports awards in the world. To find out more about the extensive judging process, click here.

Tables are also available for the black-tie event on 26th April 2018 with prices frozen for all packages. Find out more here.

For more information on the event visit sig-staging.ypstagingserver.com/awards, and follow @SportIndustry #BTSIA.