Andy Murray has signed a long-term partnership with crowdfunding website Seedrs, which will see the tennis ace join the advisory board, working with companies involved in the health, sport and wearable technology sectors.
Seedrs reports that it has seen 15% month-on-month growth since its launch in 2012, and hopes that the deal with Murray can help it catch up with industry leaders such as Kickstarter and Indiegogo.
Jeff Lynn, the chief executive and co-founder of Seedrs, said in a statement: “Andy Murray is the perfect partner for Seedrs as we drive our growth to the next level. In many ways, he represents the exact combination of qualities that entrepreneurs need to be successful: determination, focus, integrity and skill.
“We are particularly looking forward to working with him as a member of our advisory board: we believe he can bring a different perspective into certain aspects of the early-stage business community in the health, sport and wearable technology spaces, and we look forward to his input and support.”
Murray added: “I’ve always been interested in investment, and being able to get involved in an innovative way to help support British startups really appealed to me. Equally as important was working with people I trusted and who fully understood the huge responsibility of handling people’s money. I’m looking forward to working with Seedrs and the entrepreneurs of tomorrow.”