Murray Joins Jaguar For Wimbledon Campaign

New Jaguar UK ambassador, Andy Murray, has unveiled the brand’s new #FeelWimbledon campaign, which uses virtual reality techniques to engage fans throughout The Championships.

As part of the virtual reality experience, fans will be able to step into the shoes of the British number one on Wimbledon’s Centre Court, in a 4D cinematic experience that features a flyover of the The All England Lawn Tennis Club (AELTC). Watch the video here. 

The 2013 Wimbledon champion, who has invested in several technology start-ups this year said: “There’s no greater feeling than walking out onto Centre Court. It’s hosted so many incredible matches, the greatest champions ever, and the atmosphere is truly one of a kind. This special experience is reserved for very few players and supporters, so it’s amazing that Jaguar’s VR experience can bring people closer to the unique feeling of tennis’ most famous court.”

Murray added: “I’m extremely interested in the development of technology, and have several investments in exciting British projects. The growth of virtual reality, especially its use in sport, is fascinating. I never thought I’d have my own VR experience.”

Jeremy Hicks, managing director of Jaguar Land Rover, said: “We’re excited to welcome Andy Murray to Jaguar. Our shared passion for performance makes this a special partnership, and we’re proud to be associated with one of Britain’s leading sportsmen and the UK’s best summer sporting event. Andy and Wimbledon provide us the perfect platform to showcase our new F-PACE to a global audience.”

Mick Desmond, commercial director of the AELTC, said: “Jaguar’s #FeelWimbledon campaign with Andy Murray supports our commitment to deliver the best possible experience for our fan base each year, whether it’s attending the tournament or engaging via digital channels.”

The virtual reality experience will debut at Goodwood Festival of Speed, Jaguar’s motorsport event. For fans travelling to Wimbledon and commuters passing through London Waterloo railway station, a Jaguar #FeelWimbledon experiential zone will be in operation on the concourse for the duration of the tournament.