Andy Murray Signs Standard Life Deal
The Standard Life Group has signed an exclusive three-year partnership with Wimbledon champion Andy Murray, which will see the British number one wear the brand logo on his playing arm for all tournaments.
The new deal coincides with the beginning of the 2014 Wimbledon Championships on 23rd of June.
The world number five will make personal appearances for Standard Life and participate in promotional campaigns, while its branding will appear on his personal website.
Murray’s bespoke management group, 77, has been seeking sponsors for the Olympic gold medalist since his victory last year, and Standard Life effectively replaces RBS as his sponsor from the finance sector.
Andy, who appointed former women’s number one and Grand Slam winner Amélie Mauresmo as his new coach last week, commented on the new deal: ‘I’m very excited to be working with Standard Life. I’ve taken my time to find the right partner, as it was important to me to find a company that shares the same values, and also understand the demands of my sport.’
‘Standard Life started in Scotland, and are now operating successfully around the globe, and there are many parallels with my own career and story as a player. I’m looking forward to the next three years, and hopefully beyond.’
Matt Gentry, the managing director of 77, commented: ‘We’ve worked closely with Lagardère Unlimited, our commercial consultants, to find the right partnership for Andy, which not only fits with what Andy stands for, but that also works with Andy’s global schedule that sees him travelling and competing for most of the year. Standard Life is an exciting partnership and we’ve got plenty of ideas for building on it over the coming months and years.’
Graeme McEwan, Standard Life’s Group director of communications and brand added: ‘Standard Life Group has for some time been searching for a partner to help increase the global exposure of our brand. In Andy, we are delighted to have found someone who can give us that global reach and also shares our values.’
‘Andy’s playing schedule takes him to all of our key markets which will help build a significantly greater understanding and awareness of our Group of companies around the globe.’
