Angel City FC Appoints Women’s Sports Group To Amplify Global Brand
The UK-based Women’s Sports Group (WSG) has been appointed by new US women’s football side Angel City FC to amplify its global brand ahead of its entry into the National Women’s Soccer League (NWSL) in 2022.
The club is led by a group of high-profile founders including actress and activist Natalie Portman, technology venture capitalist Kara Nortman, media and gaming entrepreneur Julie Uhrman and tech entrepreneur and venture capitalist Alexis Ohanian, while its ownership includes the likes of Serena Williams, Abby Wambach, and Billie Jean King as well as investors including Mia Hamm.
Centred around ‘innovative ownership, ticketing, partnership and community collaboration strategies’, Angel City FC will be based in Los Angeles, but aims to be supported by a global community.
The WSG, founded by Dame Heather Rabbatts in 2019, aims to create new opportunities to ‘promote, enhance, and empower’ women’s sport, and will focus on three core areas – strategic communications counsel, media rights management, and partnership development.
“Women’s Sports Group is delighted to be working alongside Angel City FC as they continue to rewrite the playbook for sports teams across the world,” said Rabbatts.
“The club’s innovative approach is already resonating hugely with football fans, and we’re excited to be working with them to bring their global vision to life.”
Stephanie Rudnick, Head of PR and Communications, Angel City FC, added: “As Women’s Sports Group was created to empower and grow women’s sport, teams and athletes, we immediately recognized that they are in total alignment with our values and the perfect partner to help us establish Angel City FC outside of the US.
“Also, their experience not only in women’s sports, but their understanding of the global football landscape is proven, and we are excited to work alongside Heather and the WSG team to grow our ACFC community.”
The appointment of WSG follows its role as exclusive advisors to The FA on its first unbundled media rights tender process for the Barclays FA Women’s Super League, which saw a new deal put in place with Sky Sports and the BBC.
