Anthony Joshua Announces Investment In Pulseroll

Anthony Joshua has announced a new investment in Manchester-based percussion muscle therapy and recovery brand, Pulseroll. 

Joshua, who has been using Pulseroll’s full range of vibration massage devices for nearly five years, will also join the company’s Board of Directors in an advisory capacity.

The move marks the second time Joshua has invested in a company in recent weeks, having become a shareholder in CBD brand Love Hemp.

The two-time Heavyweight Champion was first introduced to muscle recovery technology when he met Pulseroll Founder, Paul McCabe, during a fight camp in 2016. Since then, he has worked closely with his own medical team to integrate vibration therapy.

Pulseroll, meanwhile, has recently announced partnerships with British Rowing and British Gymnastics, as well as newly-promoted Premier League side Norwich City, and Middlesex CCC. 

On the partnership, Joshua said: “Joining the Pulseroll family as an investor and ambassador is just the start. I am looking forward to helping with the development of the next generation of recovery technologies. I’m always using the products even when I’m not training, so I know first-hand how they help me, day to day.” 

“Of course, your muscles and body get pretty tired preparing for the next fight,” said Joshua. 

“I’m a firm believer that recovery is key to maintaining performance. I use all the products regularly, but I don’t go anywhere without my mini gun, which is so easy to carry around and use wherever, whenever.”

Pulseroll Founder, Paul McCabe, added: “Anthony Joshua joining Pulseroll is a total game changer for the business, and if I’m honest for me personally. I’ve followed AJ since the 2012 Olympics and I’m a huge boxing fan, but this partnership is not just because he’s the best boxer in the world, it’s about him as one of the best sporting role models. 

“When we were chatting and he told me he’s been using our products for almost five years, even keeping the mini-gun in his car glove compartment, we had to get him involved and I couldn’t be prouder to welcome him to our Board as an investor and specialist advisor. It’s a dream come true and just the start of an exciting future for both of us as Pulseroll enters the next phase of growth.”