Anthony Joshua Becomes Shareholder In Cbd Brand Love Hemp
Two-time World Heavyweight Champion, Anthony Joshua, has signed a three-year endorsement deal with CBD and hemp product suppliers Love Hemp Group in a deal which will see the boxer become a key shareholder of the company, via his management company 258 MGT Limited.
The partnership will see Love Hemp team up with Joshua to collaborate on a licensed range of CBD products for athletes, championing the company’s development in its work to position CBD as an internationally recognised, certified product for athletes.
Joshua will become an ambassador of the Love Hemp brand as well as a ‘key voice’ in the company’s mission to promote its wellness brand.
“Love Hemp is a great brand with an amazing vision,” said Joshua.
“The ability of CBD to improve people’s everyday lives is undeniable. I have a passion for dynamic British businesses, and for wellness, making Love Hemp a perfect brand for me to endorse and become a shareholder in.
“My work with Love Hemp will allow me to be involved in the company’s aggressive growth strategy as well as developing my own branded wellness-focused CBD products. Everyone should be able to experience and enjoy the many benefits CBD provides. I look forward to working with Love Hemp to achieve this goal.”
Tony Calamita, CEO, Love Hemp Group added: “We are excited and privileged to welcome Anthony Joshua to the Love Hemp family. His profile in the international sports arena is key to the ongoing growth of the Love Hemp brand into the amateur and elite sports world.
“Love Hemp is a wellness company and CBD is a natural life improver. For sports men and women this means faster muscle recovery, effective pain management and reduced inflammation. We have worked hard to create a trusted and fully certified premium CBD brand with a diverse range of organic products.
“Via his involvement with Love Hemp Group, Anthony will help us deliver this important message to the highest levels of UK and international sport.”
Love Hemp is also the Official Global CBD Partner of the UFC, having signed an exclusive multi-million dollar five-year partnership agreement in March 2021. The brand also has a partnership agreement with UFC star Kamaru Usman.
