Anthony Joshua Partners With Lucozade Sport
Lucozade Sport has revealed its new partnership with the current Olympic gold medallist and IBF Heavyweight World Champion boxer Anthony Joshua as a leading athlete for the sports drink.
The partnership will see Joshua support future Lucozade Sport campaigns to encourage the nation to become more active.
The announcement comes just days before Joshua is set to defend his title on 25th June 2016 at London’s O2 arena where he will look to continue his perfect record of 16 wins and no losses.
Joshua said of the announcement: “Everything I have achieved originates from a strong foundation of fitness and I pride myself on working hard in and out of the ring. There’s so much more to it than boxing training and I’m excited to have the opportunity to share with others how to get the most out of their bodies. Lucozade Sport have some brilliant plans for the future and I’m really looking forward to helping them inspire and improve the nation.”
James Young, head of sponsorship for Lucozade Sport, added to the announcement: “We are delighted to have Anthony Joshua on board. He is an outstanding athlete with tremendous fitness levels built from a variety of training techniques. His desire to constantly improve is an inspiration to get the public moving more and lead more active lives. Keeping Anthony and others hydrated will help them get the most out of their exercise.”
The announcement comes just weeks after Lucozade Sport signed Harry Kane to lead the Summer of Movement Campaign with FitBit that sees consumers win a FitBit Charge HR every 90 minutes until 22nd July.
It’s Anthony Joshua’s second deal of the week, following the announcement that William Hill has signed a deal a deal with Matchrom Sport to be the title sponsor of his next three fights.
