Anti-smoking Ads Target Football Fans
The Department of Health is targeting football fans with the launch of a new press advertising campaign aimed at encouraging more male smokers to give up smoking.
Set to run across major national newspapers and TalkSport’s weekly magazine in November, the ads are football-themed, with a message that ‘going smoke free allows you to get more out of your game’.
The straplines take the form of familiar football chants, such as: ‘We’re not smoking, we’re not smoking, we’re not smoking any more.’
The press adverts will be supported by a direct mail pack and locker stickers for 5-a-side venues.
A website will have a range of tools to encourage people to quit smoking, with visitors able to ‘sign’ for Smokefree United and enter a Smokefree United League, which ranks the number of quitters from each football team.
The press campaign was devised by Kitcatt Nohr Alexander Shaw. The target demographic is male smokers in England who work in routine and manual jobs, are interested in football and have children living at home.
