Aon Set To Rework Man Utd Sponsorship

Aon is set to extend and rework its partnership with Manchester United following the announcement earlier this week that General Motors’ Chevrolet brand would replace the risk management firm as the 19-time Premier League champion’s main shirt sponsor in 2014. 

Chevrolet signed on to become only the fifth shirt sponsor of the club in its 134 year history.

In the new deal, Aon will become the title sponsor of the club’s new global business network and of the Manchester United Foundation. 

The business network is to be created as a forum for sponsors, executives and heads of state to meet and discuss key economic issues. The Manchester United Foundation, meanwhile, supports community projects and soccer schools.

Manchester United chief executive David Gill said: ‘One thing Aon and Manchester United understand is the need to use different strategies to reach different objectives, and both of us are very focused on achieving objectives. Aon continues to be everything that any business could want from a partner with strong relationships at every level within our business, and we look to build similar relationships with Aon and their prospective clients for years to come.’

Greg Case, the chief executive of Aon, added: ‘The first phase of our partnership, which continues into 2014, was focused on uniting our firm and the colleagues in it while reinforcing the brand of Aon. The second phase is intended to continue this momentum but with even more of a focus around clients and communities. We are very excited about continuing this new dimension of our partnership with Manchester United over the long term.’

Aon’s original sponsorship deal with Manchester United began in the 2010/11 season.