Aquatics GB And Speedo Make A Splash
Aquatics GB has expanded its supplier partnership with Speedo to include title sponsorship of this year’s Swimming Championships and Diving Championships.
Following its recent rebrand from British Swimming, the national body encompasses the five disciplines of swimming, diving, para-swimming, artistic swimming and water polo.
The deal was signed ahead of the 2024 edition of the Swimming Championships, which takes place from 2nd to 7th April at the London Aquatics Centre.
Under its previous name, Aquatics GB first partnered with the swimming brand in 2022, when it signed a multi-year swimwear agreement covering all British squads for the next two Olympic cycles. Through this, Speedo will receive additional exposure later this summer at the Paris 2024 Olympic Games.
Commenting on the new partnership, Aquatics GB CEO Drew Barrand said, “When we launched our new name and brand identity at this very venue last week, I spoke about our desire to drive the organisation forward commercially, as well as competitively and societally.
“This agreement, in addition to our valued ongoing partnership with Speedo, shows the desire across the board to take aquatics sports on and ensure events like the Speedo Aquatics GB Swimming and Diving Championships are true spectacles, befitting of those competing in the pool and demonstrating the years of dedication and graft that has got them to this stage.
“The London Aquatics Centre looks great, decked out in the new brand colours and with our joint event logo across the venue. Now it’s time to bring on the racing.”
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