Arc Racecorses Land Betuk Sponsorship Deal
The owner and operator of four of the six all-weather horse racing courses in the UK, Arena Racing Company (ARC), has announced an exclusive sponsorship deal with BetUK.
The new agreement will see BetUK, part of the Stockholm-based LeoVegas Group, acquire advertising space across 600 races, in addition to naming rights for a number of races.
Ahead of the tenth season of the All-Weather Championships, BetUK has secured multi-year sponsorship rights to marathon, middle distance, and sprint races staged during winter meetings at the four ARC-owned racetracks – Southwell, Wolverhampton, Lingfield Park, and Newcastle.
BetUK banners and adverts will be displayed prominently around the four racecourses, which will reach an audience of both attendees and television viewers on ITV and Sky Racing. Racecards will also feature the brand’s logo.
In addition, BetUK has landed exclusive naming rights to all of the races across the series in a sponsorship deal that runs for an initial three-year period.
ARC operates 16 racecourses in total across Great Britain, accounting for roughly two-fifths of overall British Racing fixtures. The operators were a driving force behind the creation of the All-Weather Championships in 2013, established in an effort to promote all-weather racing and encourage owners and trainers to maintain the condition of horses during the winter months.
Chris Welch, Chief Commercial Officer at LeoVegas Group, said, “BetUK, Britain’s fastest-growing betting brand, is proud to sponsor The All-Weather Championships in their tenth season. We are thrilled to sponsor 600 races over the next three years.
“As this is our first major Racing sponsorship, it was important to find the right partner and the right quality races that match our vision and ambition for the BetUK brand. Racing punters are already enjoying over 40,000 live-streamed races from around the world on our site and we are sure this high-profile sponsorship will further cement BetUK as a punters’ favourite”.
Director of Commercial Strategy & Partnerships at ARC, David Leyden Dunbar, added, “As the All-Weather Championships enter their tenth season, they are now a firmly established part of the British Horse Racing calendar. I’m delighted to welcome our new partner, BetUK, to the Championships and thank them for their support of the Sprint, Middle Distance and Marathon categories.
“The Championships continue to provide a compelling racing narrative with plenty of exciting action ahead over the winter period taking us through to the crowning of our new Champions on Good Friday with £1m in prize money on offer.”
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