Arete Signs F1’s Daniel Ricciardo

20 Oct 2015 | tshego

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ARETÉ has announced the signing of Infiniti Red Bull Formula 1 driver Daniel Ricciardo.

The 26 year old has joined the sports management and consulting business to develop his global commercial portfolio and brand, with ARETÉ having worked with athletes including Mark Cavendish, David Beckham and Michael Owen, over the last 17 years

ARETÉ CEO Simon Bayliff said: “Daniel is without doubt one of the most engaging, personable and talented athletes on the F1 grid. He’s got incredible personality and natural likeability mixed with the drive and ambition of a real winner.

“These unique on and off track characteristics have our team extremely excited to be working alongside him to help achieve his commercial ambitions. He certainly reinforces and compliments the growing positioning of the ARETÉ talent group.”

Daniel Ricciardo added: “I’m really looking forward to working with the guys from ARETÉ. With their past experience with athletes, I hope to develop and grow my commercial and brand partnerships in the coming years.”