Argos Enlists Ex-boxers For New Xbox Launch
Argos has enlisted Chris Eubank and a team of ex-boxers to celebrate the launch of the new Xbox Series X.
Celebrating the UK launch of ‘the world’s most powerful console,’ former world champion Eubank will lead a team of ‘powerful ex-boxers’ to deliver the first units at 12:01am on launch day, Tuesday 10th November.
As part of the stunt, created by the agency Hope and Glory, the retailer is inviting gamers to enter a competition to become the first people in the country to get their hands on the new console via a special edition version of its Fast Track delivery service led by Eubank and the former pros.
“As one of the fastest and most powerful boxers in history, it only feels natural to deliver one of these mighty consoles more quickly than anyone else is able to…beating them to the punch, if you will,” said Eubank.
“This year has been a tough one, and I’m stupendously excited to be teaming up with my fellow ex-boxers to give winners across the nation a truly champion experience.”
Peter Wray, Senior Buyer at Sainsbury’s Argos, said, “We pride ourselves on our Fast Track delivery service, so being able to deliver one of the most in-demand consoles of the year to our customers, just one minute after launch, provides the ultimate convenience.
“Partnering with Chris Eubank and his team of ex-boxers has enabled us to create even more of a memorable experience for our customers during this monumental launch.”
A new video (above) stars Eubank playing the Xbox at his home before volunteering to deliver the Xboxes and heading out to his own Argos Fast Track van.
