Armani Signs Euroleague Basketball Deal
Giorgio Armani has renewed and expanded its global partnership with the Turkish Airlines Euroleague, Europe’s premier club basketball competition.
The new agreement will see the Italian fashion house’s EA7 Emporio Armani brand promoted throughout the season, with specific integration across the Euroleague’s Game of the Week and Final Four platforms.
EA7 and the Euroleague first teamed up for this year’s season-ending Final Four, which took place in Giorgio Armani’s hometown of Milan.
Roser Queraltó, Euroleague Basketball’s chief business development officer, said: ‘The whole world recognises Giorgio Armani S.P.A. as a symbol of excellence in the fashion and cultural fields.’
‘We at Euroleague Basketball know there is more than Armani’s elegance to admire after having shared in Milan important moments that touched the lives of children and needy people of that community. To have the Armani name associated again with our Final Four and Game of the Week is just an honour.’
In addition to partnering Euroleague Basketball, Giorgio Armani also title sponsors EA7 Emporio Armani Milan, one of 24 teams competing in this year’s competition.
