Arsenal and Adidas announce return of ‘No More Red’ campaign
Arsenal and Adidas have announced the return of the club’s ‘No More Red’ campaign for a fourth year.
Initially launched in 2022, the initiative helps raise awareness of knife crime, with a particular focus on safeguarding the local community and promoting the importance of role models.
The campaign will see the return of the all-white Adidas kit, which the club states will never be available for purchase, but will be given to individuals in recognition of their positive contribution to their community.
This year, Arsenal have produced a short film, featuring three community difference-makers – Zakaria Hassan, George Hobden, and Amy Scanlon – who are joined by Declan Rice, Miles Lewis-Skelly and Alessia Russo, to reflect on the impact of ‘No More Red’ since its inception.
The Gunners stars engage in discussions around the significance of providing safe spaces for young people to express their creativity, and the necessity of having access to role models.
The initiative focuses on three key areas, including investment in safe spaces to play football, opportunities for connection, and the importance of role models within the community.
“Knife crime and serious youth violence is incredibly complex,” said Freddie Hudson, Head of Arsenal in the Community.
“Being part of something positive like No More Red creates an important sense of belonging.
“The safe spaces and trusted relationships lead to connections and opportunities like volunteering, education and employment.
“Over time, we see young leaders emerge from our projects to inspire and influence other young people to make good life choices.”
Declan Rice added, “Having such a special connection with our supporters in our community gives us a real understanding of the people we’re representing and the role we can have as players in raising awareness around issues such as youth crime and violence.
“Their stories give us inspiration which fuels our performances. Our community drives us forward, and we win together.”
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