Arsenal Bets On New Partner

Arsenal has announced a deal that sees Betway become the official global betting partner to its men’s team.

The multi-year agreement is the latest addition to the Super Group-owned brand’s football portfolio, alongside deals with Arsenal’s Premier League rivals West Ham United and Brighton & Hove Albion.

The new partnership will see Betway ‘deliver global activations and exclusive content across all social media platforms.’

The UK online betting and gaming brand’s logos will also feature on advertising boards at the 60,000-capacity Emirates Stadium in all domestic matches in the Premier League, FA Cup and Carabao Cup.

In addition, Betway will offer in-depth Code of Conduct and Responsible Gaming training to all players and staff at the club, which outlines regulations and provides education on gambling related harms and the tools and support that are available.

Anthony Werkman, CEO of Betway Group, said, “Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership as Official Global Betting Partner of English Premier League side, Arsenal.

“We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices.

“We have strong connections to North London with an office based there, so it will be great to see the Betway brand around the Emirates Stadium.

“We look forward to supporting them on their journey both domestically and in Europe in this season and beyond.”

Juliet Slot, Chief Commercial Officer at Arsenal, added, “We are pleased to announce Betway as our official global betting partner. It is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club. We are excited to work with Betway to bring more experiences for our supporters across the world and promote the importance of responsible gambling.”

The deal has materialised despite efforts from the Premier League to reduce the number of gambling sponsorships in the league.  Commencing at the end of the 2025/26 season, all gambling-related front-of-short sponsorships will be banned.