Arsenal Checks In Latest Partner
Arsenal has agreed a new multi-year partnership with Hotels.com.
The deal will make the hotel comparison platform the exclusive hotel partner of the club’s men’s and women’s teams.
The partnership will give supporters access to curated travel packages around each of the teams’ matches across the UK and Europe.
As per the agreement, Hotels.com will also create bespoke content featuring Arsenal players, that aims to ‘deepen the brand’s existing connection with the football community.’
The collaboration also includes prominent brand visibility for Hotels.com across men’s and women’s matches at the team’s respective grounds, the Emirates Stadium and Meadow Park.
Juliet Slot, Chief Commercial Officer at Arsenal, said, “We’re proud to introduce Hotels.com as our new partner. A big part of the enjoyment of football is travelling to matches home and away, across the country, around Europe and when we go further afield on tour.
“We’re delighted to have Hotels.com as a like-minded partner who shares our passion for bringing supporters together to experience the excitement our games bring. We’re looking forward to working together and helping Hotels.com to connect with all our supporters in unique and exciting ways.”
Jon Gieselman, President of Expedia Brands, added, “Football is a universally loved sport, drawing millions of fans who travel far and near to watch their favourite teams. Our goal is to enhance this passion by simplifying and creating a seamless travel experience for fans.
“Teaming up with a prestigious club like Arsenal, we not only open more doors for Arsenal fans to travel but also unite fans from all around the world and make every game an unforgettable adventure.”
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.
