Arsenal expand TCL partnership

Arsenal have agreed a multi-year expansion of its global partnership with global consumer electrics brand TCL.

As per the agreement, TCL has become Arsenal’s official global consumer electronics partner, having collaborated as regional partners for the last two years.

Having previously focused on the UK, Middle East and Africa, TCL will now take the partnership to new markets as a global partner.

Supporters can expect activations including first team players and newly appointed TCL ambassador, Bukayo Saka, as part of the deal that spans both the men’s and women’s teams.

Arsenal’s flagship matchday show, Live from N5, will also see TCL product integration.

The Arsenal men’s first team will travel for their pre-season tour, with Hong Kong being home to TCL’s global headquarters, allowing the club to engage and activate with supporters, bringing unique experiences and content to local markets.

Juliet Slot, Chief Commercial Officer at Arsenal, said, “We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together.”

Ms. Sunny Yang, General Manager – TCL Middle East & Africa, said, “We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion.

“As a brand committed to shaping the future of smart living, this global partnership allows us to strengthen our connection with fans worldwide and deliver immersive experiences that unite the power of technology with the spirit of sport. We look forward to building a lasting legacy together that inspires greatness across every corner of the world.”