Arsenal extend L’Oréal Paris partnership
Arsenal have extended their partnership with L’Oréal Paris, with the beauty brand becoming an official partner of the Premier League club.
The new long-term agreement follows a short-term activation between the two earlier in 2025.
The partnership will continue to showcase L’Oréal Paris’ products, including its Elvive and Men Expert brands. It will also promote new product releases coming in 2026, with promotional campaigns set to feature Arsenal players throughout the upcoming season.
Amélie Fortier-Cyr, General Manager, L’Oréal Paris UK&I, said, “What made our initial partnership so impactful was the strong affinity it created between our brand, the players and supporters. The engagement it inspired stands as a true testament to how our values of performance, innovation and empowerment resonate with the Arsenal community. We look forward to building on this momentum and creating even more meaningful connections together”
Juliet Slot, Chief Commercial Officer, Arsenal, said, “We’re pleased to bring L’Oréal Paris on board in a longer-term agreement following our successful campaign together earlier this year. Shared values of innovation and a relentless focus on excellence and progress have underpinned our work together to date and will continue to guide us as we move forward in this new chapter.”
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