Arsenal Offers Mobile App Livestream

31 Jul 2016 | tshego

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Arsenal teamed up with Ooyala to stream its friendly against Club Deportivo Guadalajara (Chivas) on its app.

The Premier League side partnered with the online video company in an effort to grow its fan base worldwide and open revenue opportunities through digital channels.

Arsenal beat the Mexican side 3-1, with fans able to access all the footage through its personalised app and on the club’s official website.

Struggling to sleep in London? You can watch the final game of #ArsenalUSA LIVE herehttps://t.co/aUo3Z7m9TU

— Arsenal FC (@Arsenal) August 1, 2016

Rags Gupta, Ooyala’s general manager, said: “Sports clubs like Arsenal are now global brands, with tens if not hundreds of millions of fans around the world that they wish to engage via video and multimedia experiences.

“Moreover, these clubs are investing in best-in-class broadcast and digital technology and resources to be able to leverage the rights that they retain that haven’t already been bought by broadcasters and pay-TV operators, such as pre-season fixtures.

“We are seeing this trend accelerate as clubs look at creating more content with a personalised experience, distributed via their owned and operated social media channels to reach and enrich their fans’ experiences and build their brand accordingly.”

Find out what Jonathan Winter, VP, strategy, had to say about Ooyala to sportindustry.biz here.