Arsenal announce multi-year Bitpanda partnership
Arsenal have agreed a global multi-year partnership with European crypto platform Bitpanda, which sees the company become the club’s official crypto trading partner.
The announcement coincides with Bitpanda’s official launch in the UK, bringing its crypto trading platform to investors across the country.
Bitpanda’s branding will be displayed at Emirates Stadium from Arsenal’s first home game against Leeds United, and will feature prominently across the stadium and the team’s digital channels.
As part of the agreement, the two organisations will collaborate on digital activations, content creation involving players, and exclusive experiences for supporters.
The partnership is built around a shared ambition to provide supporters with the tools and education to invest in crypto securely and confidently. These experiences will include VIP access to Arsenal matches, invitations to exclusive events, and opportunities to meet club legends.
Juliet Slot, Arsenal Chief Commercial Officer, said, “We’re excited to welcome Bitpanda to our Arsenal family as the latest global brand to join our diverse stable of partners. They share our ambition and our drive to always move forward. As they launch in the UK for the first time, we’re delighted to be working together to support each other’s growth and sustained success.”
Eric Demuth, Co-Founder and CEO of Bitpanda, said, “We’re launching in the UK with strength, scale, and ambition. Arsenal is more than a football club. It’s a symbol of excellence, heritage, and loyalty.”
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