Arsenal score latest partner

27 Sep 2024 | Tom Barwick
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Arsenal have announced a multi-year partnership with ComAve.


The deal sees the global e-commerce platform become the North London football club’s official e-commerce marketplace partner.

As per the agreement, ComAve will establish an ‘innovative online platform’ that will include shopping experiences for the team’s supporters.

Through ComAve, fans will be able to participate in interactive games and activities related to the club, access official merchandise and collect loyalty points for every interaction which can be redeemed for exclusive experiences and discounts.  

Juliet Slot, Arsenal’s Chief Commercial Officer, said, “We’re proud to welcome ComAve as our first Official E-Commerce Marketplace partner. This new partnership supports our ambition to strengthen our connection with our supporters around the world – providing them with new and unique opportunities to engage with our club.

“ComAve share our ambition to always move forward, and our partnership also helps them achieve their growth goals by reaching Arsenal supporters globally.”

Jassim Sulaiti, Regional Managing Partner at ComAve, added, “Arsenal is a leading global club, and partnering with them is a major milestone for ComAve. We are excited to offer supporters an unparalleled shopping experience and strengthen their connection with the club. 

“Our mission is to redefine the retail experience and strengthen supporter engagement, and this partnership is the perfect opportunity to support us with that.” 


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