Arsenal Scores Global Partnership
Arsenal FC has announced ZC Rubber as the official global tyre partner of the club.
As per the deal, Chinese tyre manufacturer ZC Rubber will have a marketing presence at all the North London club’s domestic home fixtures at the 60,700-seater Emirates Stadium.
The partnership incorporates the Premier League, Carabao Cup, and FA Cup, but will exclude Champions League fixtures.
Juliet Slot, Chief Commercial Officer at Arsenal FC, said, “We’re thrilled to announce ZC Rubber as the latest addition to the Arsenal family. ZC Rubber is the seventh new partner we have welcomed in recent months, in addition to key renewals – including our front-of-shirt sponsorship with Emirates.
“There’s never been a better time to partner with Arsenal and it’s great to have ZC Rubber with us on our journey. We’re excited to support them in their ambition to reach new audiences around the world.”
ZC Rubber is also the parent company of tyre brands including Westlake, Goodride, Chaoyang, Arisun, Trazano, Yartu, and others.
Henry Shen, Vice President of ZC Rubber, added, “We are delighted to be named as the official partner for Arsenal. We especially would like to thank our partner EMW Global for making this happen, as this partnership provides a fantastic opportunity for us to showcase ZC Rubber’s tyre brands and our commitment to global customers.
“It is our first time to take part in this global campaign with such a well-known club in the Premier League enjoying a long history and high reputation. Through this collaboration such as field ads, official social media, and player interactive events, we aim to enhance our brand awareness in global markets.
“We will be together with our customers and partners and expand our market share with our premium products featuring safety, value, and excellent performance. This is our commitment to consumers worldwide.”
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