Arsenal Signs Lottery Partnership In China

09 Sep 2015 | tshego

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Arsenal FC has signed a three year partnership with Chinese lottery provider DJI Holdings, who becomes the Premier League club’s official lottery partner in the country.

As part of the deal the company, which develops, promotes and distributes authorised sports and welfare lottery products in China, will offer fans and participants weekly prizes, including team merchandise and tickets to attend matches at Arsenal’s Emirates Stadium.

Sports lottery players in China will also have access to a range of exclusive Arsenal content on a regular basis throughout the term of the agreement.

DJI is available to lottery players online, via mobile and through retail stores across China, with proceeds used to support causes, including the development of football, at a local level.

Arsenal’s chief commercial officer, Vinai Venkatesham, said: “We have a big fan following in China and this partnership is a result of a lot of work growing our presence there.

“We have toured China twice and have developed significant on-line followings through social media platforms and dedicated local language website.”

Darren Mercer, the chief executive of DJI Holdings plc, said: “This is an exciting partnership of two international players at the top of their game.

“DJI is committed to being the leading provider of lottery content in China and its robust, versatile technology platform makes it ideally placed to support top-flight football clubs like Arsenal as they seek to engage with fans through fast growing digital channels, particularly mobile.”