Arsenal Welcomes Santa Rita

Arsenal Football Club has announced a partnership with Chilean winery Santa Rita, with the South American company becoming the Gunners’ first official wine partner.

The three-year partnership will see Arsenal and Santa Rita engage with Arsenal fans in both the UK and a variety of international markets including Africa, Asia and North and South America.

Supporters will have the opportunity to enjoy Santa Rita wines on matchdays and during other events held at Emirates Stadium.

The partnership will also see the Chilean company given time with Arsenal first-team players to create content and access to the Gunners’ online platforms to reach and connect with football fans across Santa Rita’s target markets.

In addition, Santa Rita will receive access to club legends and other exclusive assets to create events at the stadium to promote its 120 line of wines.  

Baltazar Sánchez, Santa Rita’s executive vice chairman, said: “We are delighted to form a partnership with a club as prestigious as Arsenal. This not only opens up new possibilities for the Chilean wine industry but also provides a platform from which we can reach all corners of the globe with our Santa Rita wines. Santa Rita and Arsenal share the same business perspective that values long-term efforts with an end goal of quality and success.”

Vinai Venkatesham, Arsenal’s chief commercial officer said of the partnership: “We are delighted to welcome Santa Rita as our official wine partner. They have a long history of being innovators and producing wines that receive universal acclaim while still remaining part of their local community after 136 years of business. Our shared values will provide the foundation of a strong partnership with the added benefit that our fans will have the opportunity to enjoy Santa Rita wines at Emirates Stadium.”