Asensei Becomes Title Partner Of British Rowing Virtual Championships

British Rowing has announced asensei as the Title Sponsor of its 2021 Virtual Championships.

The connected coaching app for indoor rowing will take on the role for the online event, which takes place on 11th September.

British Rowing says the sponsorship builds on its ‘successful and ongoing’ partnership with asensei, which began in November 2019 and has seen the brand offer its coaching to British Rowing members and indoor subscribers. 

“Indoor rowing is one of the most accessible sports out there and the Virtual Championships format allows us to link up rowers across the globe,” said Kenny Baillie, Director of Partnerships and Communications, British Rowing. 

“It makes complete sense to be partnering with a world-leading indoor rowing and fitness brand like asensei which specialises in providing a connected rowing experience for this event.”

Steven Webster, CEO, asensei, added: “Individuals of all levels who row with asensei tell us how engaged and beneficial their at-home practice is. They also enjoy how much they can structure a training plan with a goal and reward at the end. 

“By letting people learn in their own homes, asensei replaces intimidation and uncertainty with engaging and educational coaching that nudges everyone towards their next goal. The logical next step for us was to help people enter an indoor competition from the comfort of their home, being led through training at their own pace, and surprising themselves with their accomplishment.”

The asensei British Rowing Virtual Championships will see hundreds of competitors from around the world compete from indoor rowing machines in their own homes, gyms, or rowing clubs. 

The partnership will see competitors preparing for the competition given access to coaching and training plans via the asensei app as well as training plans through British Rowing Plus.