Aser Launches Ott Platform Livenow
Aser Ventures, the global investment platform owned by Andrea Radrizzani, has launched a new streaming platform, LIVENow.
The platform is designed to offer pay-per-view access to events across the sport, music, and fitness sectors, as well as industry conferences, according to Aser.
“We built LIVENow because we understand the incredible power that the best live content has to bring people together and we want to make access to this content easier and more flexible for consumers globally,” said Andrea Radrizzani, Founder and Executive Chairman, Aser Ventures.
“LIVENow will serve everyone involved in the streaming of live events. It offers event organisers and rights holders a new and flexible way to make content available to their viewers. It gives viewers easy access to the events they want to watch, on the platforms they want to watch them. And it offers media partners the chance to host great content and share in the revenue generated from pay-per-view.
“We’re excited by the opportunities available to disrupt the current Pay TV market with an innovative new service that democratizes access to live content and we will be building out our offering rapidly in the coming months.”
Aser says LIVENow content will be available through its direct to consumer platform as well as through its global network of digital platforms, social channels and mobile companies.
The platform underwent a soft launch in 2019, broadcasting the Sport Industry Awards 2020 Movie Night, as well as live FA Cup, La Liga and lower league Italian Serie C football matches.
LIVENow also launched its music offering with the One World: Together At Home concert, in support of the World Health Organisation’s coronavirus relief efforts in April 2020.
