Aser Ventures Becomes Shareholder Of Otro
Investment company Aser Ventures and US-based investment fund Corrum Capital Management have entered into a strategic partnership, which will see Aser become a shareholder and strategic partner of content studio OTRO.
The two investment companies will share management expertise and investment opportunities across their respective portfolios, while the strategic partnership will also see Corrum help Aser expand its financing opportunities for its portfolio of sports, media and entertainment properties.
The partnership with Aser will see OTRO focus on creating “original premium long-form and short-form content”, according to the investment company, using its portfolio of celebrities and footballers to create content for third party streaming platforms, broadcasters and others.
Andrea Radrizzani, Founder and Chairman, Aser Ventures, said: “This new partnership has lots of potential for all parties. Aser Ventures will use our management expertise and global network of media partners to drive value for OTRO and its key stakeholders including Corrum Capital.
“In return, Aser will have an excellent new strategic partner in Corrum Capital and the opportunity to support the growth of an exciting and ambitious company in OTRO. We can also work with OTRO to share great sports and entertainment content with fans around the world at a time when people need some distraction and fun more than ever.”
OTRO’s creative team, led by Managing Director Claire McArdle, will work in partnership with Aser Ventures while Anouk Mertens, COO, ELEVEN SPORTS Group, will support OTRO operationally. Radrizzani, meanwhile, will join the content studio’s Board.
Jonathan Mandle, Co-Founder & Partner, Corrum Capital Management, said: “We are pleased to be working with Andrea and the Aser Ventures team to build OTRO’s premium content studio and more broadly across Aser’s portfolio of other investments. We feel strongly that OTRO’s renewed focus and structure, combined with Aser’s industry skills and adjacent businesses, will help OTRO accelerate its success.”
Claire McArdle, Managing Director, OTRO, said: “OTRO has worked closely with its strong and supportive investment partners since its foundation, and bringing Aser Ventures into that mix with its sports industry expertise and portfolio of sports and sports media properties provides us with the strategic depth we need to leverage our strong content and talent partnerships as we execute our business model.”
To kick off the relationship, Aser has also announced an agreement between OTRO and Aser’s ELEVEN SPORTS, with ELEVEN set to broadcast OTRO programmes to fans in Belgium, Portugal and Italy.
