Asics Extends Monfils Deal

17 Jan 2017 | tshego

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ASICS has announced a new multi-year agreement with French tennis player Gaël Monfils.

Monfils became an ASICS worldwide tennis ambassador in 2013 and has since earned himself a steady top-10 position.

The Frenchman will resume his contribution to the development of new tennis collections, offering his insight on the needs of players, as well as his personal style and providing feedback to the designers at ASICS.

Alistair Cameron, executive officer of ASICS Corporation said: “We are so excited to announce that Gaël Monfils will continue to represent our brand. Gaël has had tremendous impact on our business. We developed products that enabled Gaël to use all his athleticism like no other tennis player.

“He has also inspired a style in tennis apparel that has become our brand statement on the circuit. His personality and drive are second to none with 2016 being one of his best years yet. We have high expectations for 2017 and beyond from our charismatic brand ambassador, who is able to showcase our performance as well as our lifestyle products.”