Asics Europe Announces Sales Increase

Sport performance brand ASICS has announced double-digit sales figures across the EMEA region, delivering an overall net sales growth of 14% between January and September 2015.

The increase in sales has largely been driven by strong growth results in running, tennis and ASICS Tiger.

The results for the first three quarters of 2015 show an increase in running footwear by 15% overall, and women’s footwear increasing by 18%, with NPD Sports Tracking data confirming ASICS as the fastest growing brand amongst female runners.

In tennis ASICS achieved 41% growth in apparel sales and 16% growth in tennis footwear sales.

Following its relaunch in 2015 ASICS Tiger showed growth, with the GEL-KAYANO running shoe the brand’s highest sell through to date.

The main ASICS EMEA markets contributing to the sales increases were Sweden, Norway, Denmark, France, Austria, Poland, Benelux and Russia who all recorded strong double-digit sales figures, while the UK, Germany and Italy all achieved solid single-digit growth. Sales in ASICS’ own retail stores increased by 26%.

Alistair Cameron, CEO of ASICS Europe B.V. commented, “We’re extremely pleased with the fastest rate of growth we have posted for some years in the region. The growth across running, as well as other key strategic sports such as tennis, reinforces our position as the true sport performance brand.

“The third quarter was dominated by Rugby World Cup 2015, where the Wallabies and the Springboks – wearing our high-tech jerseys – established ASICS as a world leading rugby brand, further supporting an ever increasing brand awareness and retail conversion around ASICS and rugby.

“The sales acceleration of the ASICS Tiger brand, since its re-launch earlier this year, is particularly pleasing as we look to connect with a younger audience. The 25th anniversary of the GEL-LYTE III series saw us launch a heritage collaboration with top industry opinion leaders such as Colette and Mita, which contributed to us tripling our lifestyle business with amazing sell through in Europe’s most premium locations.”