Asics Names New Category Lead
ASICS has appointed experienced tech marketer Gary Raucher to lead a new Category organisation focused on driving growth in running, core performance sports and sports style in EMEA.
As Executive Vice President, Category, Raucher will lead Marketing, Merchandising and Product across the region.
Raucher has more than 20 years’marketing experience. Prior to joining ASICS, he co-founded a strategic brand consultancy working with brands to develop insight-led marketing strategies, drive consistent marketing activations and build world-class marketing capabilities.
Previous roles have included Global Head of Marketing at TomTom and Global Head of Brand and Communications at Philips.
Commenting on the appointment, Alistair Cameron, CEO of ASICS EMEA commented, “Gary is a highly experienced marketing leader with an outstanding track record of building global brands.
“With Gary leading our new Category organisation, I am confident we will accelerate our future growth. The recent changes we have made to our organisation will enable us to drive category-specific strategies and take a more holistic view of the market.”
