Asics Partners With Eurosport

ASICS has announced a partnership with Eurosport to launch a brand new series aiming to get people active.

Eurosport will broadcast the exclusive series; Beyond Champions: Into the Minds of Great Athletes – across 54 markets on Eurosport 1 and Eurosport 2. The series will feature global stars from the world of tennis, rugby union and athletics and provides an insight into what it takes to become a champion in these arenas.

The initiative also features a comprehensive digital element including an ‘I MOVE ME’ content hub on Eurosport.com.

The TV series goes behind the scenes into the lives of seven athletes from very different backgrounds and explores why sport moves them to get most out of life on and off the field of play. The stars include, Gael Monfils, Candace Hill, Anouk Vetter, Seabelo Senatla, Libby Clegg, Ramu Tokashiki, and Team Nordmark.

Beyond Champions investigates some of the questions surrounding the lives of champions such as; what are the realities of living life in the spotlight, how critical are the teams behind the scenes and what is the real price of the devotion and sacrifice required to be the best in the game.

Discovery Creative, the creative agency of Eurosport’s parent company Discovery, has also produced bespoke content for ASICS’ TV advertising spots which will run during the series, featuring ASICS new brand campaign ‘I MOVE ME’.

Viviane Paxinos VP, advertiser partnerships at Eurosport said: “We’re truly inspired by the ambition of ASICS to get Europe moving and believe their mission perfectly complements Eurosport’s brand values and the outlook of our passionate super fans. I’m excited that this partnership brings together one of ASICS’ largest brand campaigns and Eurosport’s innovation and premium audience in over 50 markets. The focus on real life athletes reflects our extensive sports coverage and together we are delivering an inspirational campaign with our fans at the heart.”

Robin Karakash, director of integrated marketing communications ASICS EMEA commented: “It is an honour to work with incredible athletes and tell their personal tales in a compelling documentary. As a true sports performance brand that enables personal movement through superior technology, we wanted to showcase the very personal angles beyond the spotlight and demonstrate what truly motivates each athlete to move. We believe that by telling these amazing stories, we can inspire others to get active and moving.”