Asics Takes Neon Run UK Title Sponsorship
Sport 3 Event Management UK has announced ASICS UK as the new title sponsor of two Neon Run UK events set to launch in the UK in October.
The deal will see ASICS as the naming rights sponsor of the two events at Sunderland and Leeds in 2014 with the opportunity to extend the partnership to further events currently being developed.
As part of the deal, ASICS will be the title sponsor and exclusive footwear and technical apparel category sponsors of the events.
Cathy McGinnis, UK and Ireland marketing manager from ASICS, said of the news: ‘We are delighted with the partnership with the Neon Run event series. This is an excellent opportunity for us to highlight our innovative footwear, apparel, and unique brand attributes to runners of all abilities.’
Neon Run is a 5km night-time run with four on-course neon ‘zones’ consisting of rock, disco, pop and British music featuring lasers, black lights, strobes, dancers, and DJs.
Neon Run events are currently held across Australia and South America and attract more than 10,000 people to each event.
The event will now launch in the UK, on Saturday 18th October in Leeds and Saturday 25th October in Sunderland.
Trent Taylor, managing director sales and marketing for Sport 3 Event Management UK, added: ‘Our participant experience is always our number one priority so it’s fantastic to have ASICS, the brand that is synonymous with runners and joggers around the world, join us in developing these brilliant mass participation events.’
‘Every participant has the opportunity to create their own Neon look and with the footwear and apparel range on offer from ASICS, the thousands of participants will definitely live up to our hash tag #Lightupthenight.’
