Asics Unveils 2015 Advertising Campaign
Asics has announced the launch of its 2015 global advertising campaign, ‘It’s a big world. Go run it.’
The new campaign features a commercial, as well as a 90-second digital version – available to watch at Sport Industry TV – supported by print, outdoor, online and in-store executions, and activations at marathons.
According to the sport performance brand, the TVC “promotes the diversity of running, with ASICS bringing every kind of runner together and encouraging them to push boundaries and achieve their goals.”
Shot in New Zealand, the TVC features a host of American Asics sponsored athletes, including triathlete Gwen Jorgensen, 100m & 400m hurdler and sprinter Queen Harrison, 800m runner Ryan Martin, elite training and fitness athlete Rosario Rios-Aguilar, alongside real running enthusiasts.
As part of the campaign, fifteen short films will also be released throughout the year, in which Asics sponsored athletes discuss their training routines and diets.
Katsumi Kato, Head of Asics global marketing division, commented: “Our new advertising campaign signifies a major step in communicating the Asics brand on a global level. This demonstrates Asics is the leading running brand, inspiring and helping athletes of all ages and abilities to experience running in all its forms. We believe ‘It’s a big World. Go run it.’ will appeal to all types of runners, whilst also keeping the sport fun and accessible.”
Meanwhile, a specific tennis campaign, ‘It’s a Tough Game. Go Smash It.’, featuring tennis star Gaël Monfils, will be released in May and a rugby-focused campaign will be launched in the second half of the year.
