Aston Martin F1 elevates Maaden partnership
Aston Martin Aramco Formula One Team has announced an elevated partnership with mining company Maaden, making them the team’s first Principal Partner.
The deal builds upon a previous agreement from 2024 and aims to support Maaden’s global brand growth and talent acquisition efforts.
Maaden will launch a new campaign, ‘Unearth Your Greatness’, to run across social and digital platforms, as well as trackside content.
The partnership will also include collaborations on university programmes, internships, employee engagement, and regional initiatives in Saudi Arabia.
Jefferson Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team, said, “Both Aston Martin Aramco and Maaden share a desire to prosper together and be world-renowned champions of the future.
“This is reflected in our elevated partnership as the team’s first Principal Partner, marking a huge milestone for our team and testament to the hard work and dedication that is driving our growth.”
Bob Wilt, CEO, Maaden, said, “The ambition and dedication to success that Aston Martin Aramco fosters is something that resonates deeply with Maaden. As we both set to deliver strong growth in the coming years, our role as inaugural Principal Partner is testament to the value that we see in this long-term relationship.”
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