Aston Martin Expands Horsepower
UK commercial horseracing organisation The Jockey Club has announced Aston Martin as its official high-performance partner.
The British car manufacturer, that featured as the high-performance partner to The Derby Festival at Epsom Downs in 2023, has now expanded its relationship with The Jockey Club.
The deal sees Aston Martin extend its presence to now include The Cheltenham Festival, the Randox Grand National Festival at Aintree, Newmarket’s QIPCO Guineas Festival as well as the Betfred Derby Festival.
As per the deal, Aston Martin will also continue to sponsor the Aston Martin Dash at Epsom Downs.
Oliver Turner, Regional President of Aston Martin in the UK and South Africa, said, “Having become high-performance partner of The Derby Festival last summer, we are delighted to now extend our partnership with The Jockey Club.
The sport of horseracing provides Aston Martin with exceptional opportunities to showcase our products to a discerning luxury audience and engage our loyal customer community at some of the UK’s most prestigious events.”
Jack Royle, acting Director of Partnerships at The Jockey Club, added, “Following a successful first link-up at the 2023 Derby Festival, we are delighted that Aston Martin has decided to take its association with The Jockey Club a step further to become our first high-performance partner Aston Martin and The Jockey Club both share a rich heritage and association with performance and speed so this feels like a very natural partnership.
“Our major spring Festivals will soon be upon us and we look forward to closely working alongside the team at Aston Martin in order to help maximise their brand objectives at these marquee sporting events.”
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