Aston Martin Formula 1 bets on US investment partner

Aston Martin Aramco Formula 1 Team has announced a new multi-year partnership with Public, which becomes its official US investment platform.

The collaboration will officially debut across the team’s 2025 U.S. Grand Prix campaign, spanning Miami, Austin, and Las Vegas.

The partnership, which also sees Aston Martin Aramco take an equity position in Public, will see the US investing platform’s branding will feature on the inside halo and tradeplate of the AMR25, making its debut next month at the Miami Grand Prix from 2^nd to 4^th May.

Leif Abraham, Co-CEO and Co-Founder, Public, said,”Public is designed for those who take investing seriously, and there is no better brand for us to partner with than Aston Martin Aramco that shares a similar vision of sophistication and maturity. Formula 1 is the perfect arena to showcase what it means to operate at the highest level, and we’re proud to stand alongside a team with a like-minded mindset.”

Jefferson Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team, added, “Public brings a fresh and accessible approach to investing – grounded in innovation, transparency, and empowerment – values we strive to reflect both on the racetrack and in how we connect with our fans. This partnership is a natural fit, especially in the U.S., where our fanbase continues to grow and where Public is setting a new standard for modern investing.”

As part of the deal, Public will invite new and existing customers to take part in a digital ‘scavenger hunt’, allowing people to unlock exclusive access to the US races this season with the opportunity to win a VIP experience.