Aston Martin F1 team and Puma announce multi-year deal
The Aston Martin Formula 1 team have inked a multi-year technical partnership with sportswear brand Puma.
Taking effect from the 2025 season, the deal includes designation as the team’s sportswear, athleisure, and technical gear partner.
Puma will provide Aston Martin with racewear and footwear from next season, as well as fan apparel.
The Bavaria-based company will additionally receive on-car branding from 2025.
The agreement sees Puma bolster its presence witin Formula 1, adding to its longstanding partnership with Ferrari, which was first signed in 2003 and was most recently extended in 2023.
Puma penned a league-wide deal with Formula 1 last year, before partnering with the F1 Academy in February.
Outside of motorsport, Puma’s partnership roster includes European football clubs Manchester City, AC Milan, and Borussia Dortmund, Olympic icon Usain Bolt, as well as music artists Dua Lipa, Rihanna, and A$AP Rocky.
“This partnership celebrates our shared drive for innovation, speed, and precision -values that resonate with fans around the globe,” said Lawrence Stroll, Executive Chairman of the Aston Martin Formula 1 team.
“Together, we are shaping a new way for fans to connect with our team, and we are excited to see how this collaboration comes to life in 2025.”
Arne Freundt, CEO at Puma, added, “Partnering with the Aston Martin Aramco Formula One Team marks a significant milestone in our long-standing history of motorsport.
“We are excited to support Aston Martin Aramco’s success by providing high-performance racewear, and to inspire the team’s fans with premium products and compelling stories from the world of motorsports.”
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