Aston Martin Signs Up Michelin Star Chef
Aston Martin Aramco Cognizant Formula 1 Team (AMF1 Team) has announced a global partnership with Michelin-star chef Wolfgang Puck.
The deal, which aims to enhance the British Formula 1 team’s trackside hospitality offering, will see signature dishes from Puck’s restaurants feature on the menu at the team’s newly rebranded motorhome, The House.
The new relationship will officially begin at the Monaco Grand Prix on 28th May 2023, and continue across every Grand Prix in the remainder of the 2023 season.
AMF1 guests will have the opportunity to sample signature dishes created by the Austrian-American chef and his executive team Aston Martin Aramco Cognizant Formula 1 Team House, and Wolfgang Puck will see his logo appear on the AMR23 car in Monaco and at selected Grands Prix located near one of his restaurants.
AMF1 has highlighted the complexity of the operation, with the Michelin-star chef working out of a temporary kitchen, with ‘limited space and minimal equipment.’
Puck, commented, “I’m a big fan of F1 and the Aston Martin Aramco Cognizant Formula One Team.
“This partnership is hugely exciting and will see us combine great food with a great racing team and an iconic brand. It’s going to be a lot of fun.”
AMF1 Team Executive Chairman, Lawrence Stroll, added, “I am delighted that we can add Wolfgang’s signature dishes to Aston Martin’s dining experience in the Formula One paddock. Our mission is to constantly elevate the experience of our guests and this collaboration, with one of the world’s finest restaurateurs, is another demonstration of our limitless ambitions on and off the racetrack.”
