Aston Villa FC Plans Asia Travel
Aston Villa FC have announced a new commercial deal with online travel specialist, Asia Travel Corporation. The company becomes the team’s official Far East online travel partner and will offer fans in Asia packages to attend matches at Villa Park.
In return, Asia Travel Corporation will be promoted through Villa’s Chinese social media platforms.
Villa chief executive, Tom Fox said of the deal: ‘Our partnership with Asia Travel Corporation reflects the desire of the club to continue growing our brand and our fanbase internationally and specifically in Asia.’
Randy Lerner, Villa’s American owner, appointed Fox – previously at Arsenal – following the departure of Paul Faulkner in July.
Following an impressive start to the 2014/15 Premier League campaign, a tough run of fixtures has seen Villa drop to 12th in the table with a run of four straight defeats.
