Shorts: Aston Villa, DAZN, T20

Aston Villa Women have partnered with The International Working Group (IWG) on the Women and Sport summit.

The deal will see the IWG Global Summit 2026 logo feature on the team’s match shirts during the 2025/26 season.

The collaboration coincides with the ticket launch for the Summit, with the event itself taking place in Birmingham in 2026.

Founded in 1994, the IWG is the world’s largest network dedicated to advancing gender equity and equality in sport.

The 2026 summit in Birmingham is set to attract 1,200 senior leaders and stakeholders from across the globe to exchange best practices and shape the future of gender equity in sport.

Maggie Murphy, Managing Director of AVWFC, said, “Aston Villa Women is proud to support the Global Summit on Women and Sport, the world’s largest gathering of leaders in women’s sport.

“Our partnership is a powerful statement of our shared commitment to continue to create better sporting opportunities for women and girls worldwide, and at every level. We are especially proud that our home city of Birmingham will be the stage for this landmark event, showcasing the city’s leadership and passion for championing women’s sport.”

DAZN has announced a multi-year partnership with the National Hockey League (NHL) to become the exclusive international home of NHL.TV.

The deal makes DAZN the exclusive home for the streaming service in nearly 200 countries and territories, excluding the US, Canada, and others. Fans will have live and on-demand access to every NHL regular season and Stanley Cup Playoff game.

NHL.TV will be available as a standalone subscription or as an add-on to existing DAZN packages. The service will be accessible on over 100 devices, including smart TVs, mobile devices, and gaming consoles.

Existing international NHL.TV subscribers will be migrated to the new platform and will see no price increase for the 2025 season. The partnership will also offer features such as a free game of the week in most markets and the ability to switch between home and away broadcast feeds.

Shay Segev, DAZN Group CEO, said, “The launch of NHL.TV on DAZN is a game-changer for hockey fans around the world. By combining DAZN’s global platform and technology with the NHL’s world-class product, we’re delivering the ultimate experience to fans – anytime, anywhere.”

The European T20 Premier League has appointed London-based investment bank Oakvale Capital to lead its upcoming capital raise and growth strategy.

The European T20 Premier League (ETPL) is an ICC-approved T20 league co-owned by Abhishek Bachchan and backed by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association. Oakvale Capital will act as the league’s exclusive investment banker.

The league aims to blend world-class cricket with a European experience, focusing on elite talent, immersive fan experiences, and data-driven innovation. In addition, KPMG in India has been appointed as the ETPL’s strategic advisor.

Saurav Banerjee, Co-owner and Director, ETPL, said, “Oakvale is one of the leading London-based investment banks in the sports and gaming ecosystem. Their sector depth, global network, and track record advising rights-holders, clubs, and technology platforms make them the right partner for ETPL as we scale.”

Sandford Loudon, Partner, Oakvale Capital, said, “We’re excited to support ETPL’s bold and innovative approach to cricket. The vision to elevate the sport in Europe with a premium, differentiated offering aligns well with Oakvale’s strategic focus in global sports properties.”

The Football Association of Wales (FAW) has signed a three-year partnership with Welsh water brand Brecon Carreg.

The agreement sees Brecon Carreg become the official water partner of the FAW, supplying its natural mineral water to the Cymru national teams to support on-pitch performance. As part of the deal, the brand will receive visibility across matchday, training, and digital platforms.

The collaboration extends beyond the elite teams and will see Brecon Carreg involved in FAW hospitality, events, and various grassroots initiatives throughout the duration of the partnership.

Eleri Morgan, Brand Manager at Brecon Carreg, said, “As a proudly Welsh brand, we’re delighted to support the Football Association of Wales and the national teams as their Official Water Partner. Hydration is a vital part of performance, and this partnership allows us to provide that support while also celebrating Welsh pride, health, and sustainability.”

Sharon Tuff, Chief Commercial and Engagement Officer, FAW, said, “We’re proud to welcome Brecon Carreg as the Official Water of the Football Association of Wales. By supporting our national teams with high-quality hydration, Brecon Carreg joins us in a partnership that further strengthens the connection between Welsh businesses, football, and communities across the country.”

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