Aston Villa Secures Spanish Signing
Aston Villa have announced a new partnership with the Spanish region of Andalucía, who become the club’s official tourist destination partner for this season.
The new partnership, Villa’s first of the summer, was announced ahead of the side’s 1-0 win over Stoke City on Saturday and aims to promote Andalucía to tourists in the British market.
Andalucía reportedly welcomes around eight million international visitors every year, with around 2.5 million of those coming from the UK.
Flights to the region operate regularly from Birmingham and East Midlands airports, not far from Villa Park.
Francisco Artacho, the Andalucía tourist board managing director, said of the deal: ‘This is a unique opportunity to take the Andalucía brand to the British market, our principal source of tourism, considering that Aston Villa is one of the best established and most successful football clubs in England and Europe.’
‘The club’s participation with our brand in the Barclays Premier League is a guaranteed success to be able to share our destination with the Premier League’s excellent audience.’
