Eleven Sports Media Signs Falcons To Client Roster
UK-based sports agency Eleven Sports Media has entered a multi-year partnership with the Atlanta Falcons.
Through the new collaboration, the NFL franchise has launched an Associate Partner Programme with Eleven, which will provide opportunities for local small businesses to partner with the organisation.
As part of the initiative, companies will receive brand exposure in the team’s 71,000-seat Mercedes-Benz Stadium during games, as well as promotion across the Falcons’ digital properties.
Eleven Sports Media and the @AtlantaFalcons champion small business growth with new program.
— Eleven Sports Media (@ElevenSports) July 15, 2024
The newly formed Associate Partner Program delivers a unique opening for local small businesses to partner with the Falcons and gain access to a variety of inventory predominately only… pic.twitter.com/oQj0hJF8ie
Eleven will also sponsor the Georgia High School Athletic Association Football State Championship games.
“Since identifying the NFL as a target market, the Atlanta Falcons have always been a top prospect of Eleven’s,” said Matt Cairns, Founder and CEO of Eleven Sports Media.
“The Falcons’ passion for supporting the local community was evident in our discussions, leading to the creation of one of the strongest dedicated small business offerings to date.
“We’re excited to launch this partnership and bring Atlanta’s thriving small business community closer to the Falcons.”
The Georgia-based team becomes the latest NFL franchise to partner with Eleven, following on from the New York Jets, New Orleans Saints, and the Carolina Panthers
Eleven’s growing US partnership roster also includes the NBA’s Milwaukee Bucks and the NHL’s New Jersey Devils.
Eleven’s other clients include English football clubs Leeds United, QPR, Sheffield United, Blackburn Rovers, Birmingham City and Bristol City.
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