Atletico Madrid Reveals Kraken As New Sleeve Sponsor
Spanish football giant Atletico Madrid has signed a new sleeve partnership with cryptocurrency exchange Kraken.
The deal will see the company’s logo feature on both the men’s and women’s kits, replacing Hyundai for the 2024/25 season. The Korean car brand will however remain a partner of the club until the end of the next campaign.
The new Kraken deal also includes Crypto and Web3 partner designation.
🤗 ¡@krakenfx se une a la gran familia rojiblanca! 🔴⚪
— Atlético de Madrid (@Atleti) July 10, 2024
Patrocinará a nuestro equipo y al @AtletiFemenino a partir de esta temporada y lucirá en la manga izquierda de la camiseta de juego.
➡ https://t.co/KUg1KIPTfm
¡Bienvenidos! ☺ pic.twitter.com/3gCGA3AhS8
As per the agreement, the two parties will launch fan initiatives and projects related to digital innovation and community outreach.
Kraken, which is headquartered in California but operates in a number of international markets including the UK, will benefit from prominent brand exposure with Atleti’s global fanbase.
The cryptocurrency platform is adding to its growing sports partnership roster that also includes Formula 1 team Williams Racing.
“This collaboration represents our shared values of innovation and global reach. Together we aim to achieve new initiatives that will benefit fans and the broader crypto community,” said Mayur Gupta, CMO of Kraken.
Oscar Mayo, Chief Revenue and Operating Officer at Atletico Madrid, added, “At Atlético de Madrid, we aim for innovation and technology, and Kraken is the ideal partner to help us reach these objectives.
“We are sure that this partnership will ensure that our fans enjoy a digital experience, which extends beyond matchdays at the stadium.”
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