ATP Confirms New World Tour Partner
The ATP has announced a new five-year partnership with tennis equipment manufacturer Tecnifibre, which will see the Paris-based brand become an Official Partner of the ATP World Tour.
The global manufacturer will provide the Official Racquet, String, Bag and Accessories of the ATP World Tour, as well as becoming an official sponsor of the Barclays ATP World Tour Finals, through until at least 2017.
As part of the agreement ATP players will have access to Tecnifibre’s product range, and will also see the launch of a new “On the Road to the ATP World Tour” programme, a promotional initiative targeted towards a younger generation of both players and fans.
Current ATP World number nine Janko Tipsarevic will become a programme ambassador, serving as a mentor to four selected Tecnifibre Junior Team players who will be ‘On the Road to the ATP World Tour’.
The programme will be shown in new section on ATPWorldTour.com, giving fans an opportunity to interact and share experiences with players as they strive for success on the ATP World Tour.
Brad Drewett, ATP executive chairman & president, said: ‘Tecnifibre is a fantastic brand with a long history in tennis, and we look forward to working together over the next five years as we implement a meaningful and mutually beneficial partnership, in particular focusing on targeting a younger generation of players and fans.’
Thierry Maissant, CEO, Tecnifibre, added: ‘Nobody was born a top player. Tecnifibre and the ATP are joining efforts to inspire a new generation of players, to motivate them to become better tennis players.’
‘As the market leader for producing technical equipment for tennis players, and now with the backing of the ATP, we have developed a unique range of products which we are extremely proud of. Janko, our team leader, has already adopted these new products for the 2013 season. We look forward to a successful partnership.’
The new deal is the latest in a succession of partnership negations for the ATP, who began a new relationship with Rolex last week and extended its deal with Head at the end of 2012.
ATP also unveiled its latest global marketing campaign, Beat This, at the start of the year.
