ATP Expands World Tour Finals Portfolio
The ATP has announced two new agreements ahead of the 2013 Barclays ATP World Tour Finals, held at The O2 in London from 4th to 11th November, with Gillette joining the season-ending event as an Official Partner of the tournament and global coffee brand, Segafredo Zanetti, extending its existing deal.
Gillette has been a partner of six-time Barclays ATP World Tour Finals titleholder Roger Federer since 2007. The Swiss champion has won more matches (42) at the season finale than any other player since the tournament’s inception in 1970.
Patrick Megarry, assistant brand manager for Gillette UK & Ireland, said of the deal: ‘We’re delighted to announce this partnership with the 2013 Barclays ATP World Tour Finals. The Gillette brand is all about precision, performance and being at the top of your game and this is a fantastic partnership to build on our already rich heritage of sports marketing. The Barclays ATP World Tour Finals brings the very best in the world of tennis together and everyone at Gillette is proud to be a part of it and excited about the potential of what we can do with the ATP.’
Meanwhile, Segafredo Zanetti will continue to receive global brand exposure with their position on the on-court refrigerators. Segafredo Zanetti and Brodies will also bring their refined coffee and tea to the VIP guests and fans attending the event.
Marco Comellini, marketing director, Segafredo Zanetti, added: ‘We’re delighted to continue this partnership with the Barclays ATP World Tour Finals after the positive experience of 2012. Segafredo Zanetti is a leading global company reaching every major market including a multitude of glamorous locations the world over. It is a natural association to partner with an organization like the ATP that brings the best tennis players in the world to compete at the prestigious season-ending event in London.’
The Barclays ATP World Tour Finals features the world’s top eight singles players and doubles teams battling it out for the last title of the season. Rafael Nadal, Novak Djokovic, and Andy Murray were the first three singles players to qualify for this year’s tournament earlier in 2013.
Since moving to London in 2009, the tournament has welcomed more than a million fans to The O2 arena over the past four years, as well as attracting record audiences on television and online.
