ATP Launches ATP Heritage Campaign
The ATP has announced the launch of a new ATP Heritage campaign on the back of a number of 40-year Emirates ATP Rankings celebrations planned for 2013. Launched in Dubai on Sunday, the campaign will serve as a platform to celebrate the achievements of the world’s greatest players throughout history.
The campaign was introduced at a ceremony with ATP executive chairman & President Brad Drewett, and world number one and two in the world, Novak Djokovic and Roger Federer.
‘Much of the success of the ATP World Tour today is owed to the wonderful champions from our past. Our tradition and history is something of immense value to everyone in our sport and, in 2013, we reach an important 40-year milestone with the beginning of the rankings in 1973,’ said Drewett.
‘The rankings formed the core foundations of the ATP over four decades ago and have become a true marker through which excellence is measured and greatness defined in men’s professional tennis.’
A number of different promotional initiatives celebrating 40 years of the Emirates ATP Rankings will take place throughout the 2013 season, ranging from a commemorative collectible book showcasing all former year-end ATP World Tour No.1s; a gathering of former year-end ATP World Tour No.1 players at a celebration event in New York ahead of the US Open; new documentary-style TV programming; and a number of activations through new digital and social media content.
Federer, a five-time year-end ATP World No. 1 and the holder of a record 302 weeks at No.1, said: ‘The ATP rankings have formed such a significant part of our sport over the years. I’ve always thought that being ranked World No.1 is considered the ultimate achievement. That’s why for me, getting to the World No.1 ranking in my career is something I’m very proud of. Having reached the pinnacle of the sport, alongside such a distinguished group of names, is amazing.’
Djokovic, the two-time reigning ATP World Tour No.1, added: ‘Finishing the 2012 season as year-end No.1 for a second time was definitely one of my greatest achievements in my career so far. It’s a reward for all the physical and mental challenges that you face throughout the whole season, one of the toughest achievements in sport. To know that only 16 players have achieved it in 40 years says everything. It’s a great feeling to be part of that elite group of players and I’ll do everything I can to try to finish as No.1 again in 2013.’
All the elements of the campaign will be brought to life through a bespoke new section on the ATP World Tour website, which also launched this weekend, at www.ATPWorldTour.com/Heritage.
