ATP Locks In Nutrition Partner

The ATP has announced a multi-year global partnership with German sports nutrition brand Fitline.

The deal sees Fitline become the official sports nutrition partner and official energy bar partner of the ATP Tour through 2026.

As per the new agreement, Fitline will benefit ‘global exposure’ across the ATP Tour’s social, editorial and digital channels, growing the nutrition’s brand’s European sports sponsorship roster.

Massimo Calvelli, ATP CEO, said, “We’re delighted to welcome Fitline to the ATP Tour’s partner roster. The synergies between our brands are evident, with both organisations dedicated to optimising athletic performance. This partnership reflects the ATP Tour’s appeal to global partners and our strength in engaging fans digitally.”

Rolf Sorg, PM-International CEO, added, “Through our partnership with the ATP Tour, we are proud that our sports nutrition is now represented on one of the largest stages in global professional sports. We’re excited to connect with tennis fans worldwide and continue sharing our passion to support professional and amateur sports in the community.”